Privacy Policy

Effective Date: 11/09/2025
Last Updated: 11/09/2025

Introduction

At Fringe Wall Co ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from us.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our website.

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Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide when you:

• Create an account or make a purchase
• Sign up for our email newsletter
• Contact us with questions or feedback
• Participate in surveys or promotions

This information may include:

• Contact Information: Name, email address, phone number, shipping address, and billing address
• Payment Information: Credit card details and billing information (processed securely through our payment processor)
• Account Information: Username, password, and order history
• Communication Data: Messages you send us and your communication preferences

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, links clicked, referring website
• Location Data: General geographic location based on IP address
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience (see our Cookie Policy below)

Analytics and Tracking

We use analytics tools to understand how visitors use our website. These tools may include:

• Google Analytics: To analyze website traffic and user behavior
• Social Media Pixels: Facebook Pixel, Pinterest Tag, and Instagram integrations to measure advertising effectiveness and improve our marketing
• Heatmapping Tools: To understand how users interact with our website

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How We Use Your Information

Order Fulfillment and Customer Service

• Process and fulfill your orders
• Communicate with you about your orders and shipping status
• Handle returns, exchanges, and customer support inquiries
• Send order confirmations and transactional emails

Website Functionality and Improvement

• Operate and maintain our website
• Improve our website design, user experience, and product offerings
• Troubleshoot technical issues
• Prevent fraud and enhance security

Marketing Communications (With Your Consent)

• Send promotional emails about new products, sales, and special offers
• Send abandoned cart reminders
• Provide personalized product recommendations
• You may unsubscribe from marketing emails at any time using the unsubscribe link in any email

Legal and Business Operations

• Comply with legal obligations and enforce our terms of service
• Protect our rights, property, and safety, and that of our customers
• Maintain records for accounting and tax purposes

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How We Share Your Information

We share your information only in the following limited circumstances:

Service Providers

We share information with trusted third-party service providers who help us operate our business:

• Shopify: Our e-commerce platform that hosts our website and processes orders
• Wallmates.com: Our print-on-demand fulfillment partner who manufactures and ships your orders
• Payment Processors: Secure payment processing services (credit card information is never stored on our servers)
• Email Marketing: Klaviyo or similar services for sending marketing and transactional emails
• Analytics Providers: Google Analytics and social media platforms for website analytics and advertising
• Shipping Carriers: USPS, FedEx, UPS, or other carriers to deliver your orders

These service providers are contractually obligated to protect your information and may only use it for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders, or legal proceedings)
• Government or law enforcement requests
• Protection of our rights, property, or safety, or that of others
• Detection and prevention of fraud or security issues

Business Transfers

If Fringe Wall Co is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

With Your Consent

We may share your information for any other purpose with your explicit consent.

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Your Rights and Choices

Marketing Communications

You have the right to opt out of marketing communications at any time:

• Click the "unsubscribe" link in any marketing email
• Contact us at sales@fringewallco.com
• Adjust your account preferences (if you have an account)

Please note that even if you opt out of marketing emails, we will still send you transactional emails related to your orders.

Cookies and Tracking

You can control cookies through your browser settings:

• Most browsers allow you to refuse cookies or delete existing cookies
• Disabling cookies may affect website functionality
• You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on

Account Information

If you have an account with us, you can:

• Access and update your account information at any time
• Request deletion of your account by contacting us at sales@fringewallco.com
• Export your data by requesting a copy from us

California Residents - Your CCPA Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You may request that we disclose:

• The categories and specific pieces of personal information we have collected about you
• The categories of sources from which we collected your information
• Our business purpose for collecting your information
• The categories of third parties with whom we share your information

Right to Delete: You may request that we delete your personal information, subject to certain exceptions.

Right to Opt-Out of Sale: We do not sell your personal information. If our practices change, we will update this policy and provide you with the ability to opt out.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

How to Exercise Your Rights:

• Email us at sales@fringewallco.com with "CCPA Request" in the subject line
• We will verify your identity before processing your request
• We will respond to your request within 45 days

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Data Security

We implement reasonable physical, technical, and administrative security measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure payment processing through PCI-compliant payment processors
• Regular security assessments and updates
• Limited employee access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

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Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order Information: We retain order history and related information indefinitely for customer service, accounting, and legal compliance purposes
• Account Information: We retain your account information until you request deletion
• Marketing Data: We retain marketing preferences until you unsubscribe or request deletion
• Analytics Data: We retain aggregated, anonymized analytics data indefinitely

You may request deletion of your personal information at any time by contacting us at sales@fringewallco.com. Please note that we may need to retain certain information for legal or business purposes even after a deletion request.

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Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete that information.

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Third-Party Links

Our website may contain links to third-party websites, including social media platforms (Instagram, Facebook, Pinterest). We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

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International Users

Our website is operated in the United States, and we currently ship only within the United States. If you are accessing our website from outside the U.S., please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

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Cookie Policy

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us remember your preferences and improve your experience.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (shopping cart, checkout, security)
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness (Facebook Pixel, Pinterest Tag)
• Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings, but disabling certain cookies may limit your ability to use some features of our website.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new "Last Updated" date.

If we make material changes to how we handle your personal information, we will notify you by:

• Posting a prominent notice on our website
• Sending an email to the address associated with your account (if applicable)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

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Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Fringe Wall Co

Montana, USA

Email: sales@fringewallco.com

For California residents exercising CCPA rights, please include "CCPA Request" in your email subject line.

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Your Consent

By using our website, you consent to our Privacy Policy and agree to its terms.